Protecting Your Brand Image

At Product Movement we guarantee to put your brand above our own.
  • We will never penny sell your products.

  • We communicate often so that everyone is on the same page

  • Promptly pay invoices 

  • We ensure quality through every process.

  • 100% MAP Pricing Compliance 

 
We have hard keyed minimum price restrictions inside of Amazon's seller platform to automatically deactivate our offer if the MAP price is violated through a malfunction in the Amazon system, a failure with our repricer or inadvertent miss keying of price data inside the platform. We also use a hard keyed minimum price in our automatic repricer (informed.io) to keep prices from adjusting below the MAP threshold when adjusting prices to match the other sellers on the platform.  
 
What is a Minimum Advertised Price (MAP)?

 

A MAP price is a minimum amount that resellers agree not to advertise below. For example, if a backpack company sets a MAP price of $50 for its best selling item than all resellers including brick and mortar stores and Amazon resellers are obligated to advertise this product at $50 or more.

If a reseller chooses to advertise that brand’s product at a discount of $35, they would be in direct violation of the backpack company’s MAP agreement.

Why do Minimum Advertised Price (MAP) agreements exist?

 

MAP agreements exist to:

  • Promote fair competition across all distribution channels

  • Maintain brand identity and value

  • Allow smaller sellers to compete with larger retailers

  • Prevent underpricing

  • Protect seller margins

 

Although MAP agreements protect seller margins, price isn’t the only concern. Brand identity is also pretty important. If a pair of sneakers are always sold for $200 both online and instore, they may appear more valuable to shoppers than a different brand of shoes that can be found at varied cheaper prices.

444 Grand Mesa Avenue Unit 2, Grand Junction CO, 81503

Tel: 970-361-7957

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